I was going for a stroll on Swiss National Day in the Hôpital area, when I ran across a shop with THE MOST fabulous pair of sunglasses in the window. They stopped me dead in my tracks. I leaned in closer and lifted up my own shades to ogle at the deliciously fine pair of sunnies peering back at me. I needed them. A sinking feeling began to settle in when I realized that, dammit, it was a holiday. Of course the shop was going to be closed. I immediately looked around to find out where I was exactly and walked towards the front entrance to jot down the opening hours and the name of the shop when I noticed – but, what is this? The door slightly ajar? Was – a burglary happening? Had someone else fallen under the allure of the dazzling pair, and in a moment of impatience, succumb to a life of crime? If only I had gotten there sooner.


I walked in and was greeted by a kind looking man who ushered me in and welcomed me to his shop. He didn’t look like he was burgling the place. A shop in Switzerland that was open on Swiss National Day? Interesting.

After I got over my initial shock, I sauntered over to the pair but along the way – I kid you not, at least six other pairs had the same effect on me. What made the experience particularly special, was the fact that the brands that LODGE N4 carries, aren’t the name brands you’re used to finding in such an exclusive shop. Nope, you won’t find a trace of Gucci, Chanel, Dior or any of those big fashion houses. Instead you can discover new brands like RETROSUPERFUTURE.


My husband and I made small talk with the attendant who told me he was opening the shop only briefly for the day for a friend of his (the owner) and we walked up at precisely the right moment. Fate!


The first pair that caught my eye.
If they’re good enough for Beyoncé, they’re good enough for me.

I highly recommend you stop in and look around at the very least. If you mention The Genevateur during your visit you will get 10% off your purchase. That’s right ladies and gents – stop in for a pair or five.

Visit their website: LODGE N4
Follow them on Facebook: LODGE N4
Address: Rue de la Tour 4, 1205 Genève



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